In this op-ed published on sfeir.com on August 1, 2026, SFEIR brings together two July 2026 publications with opposing methods to make the same point: "generative AI does not merely accelerate existing work, it redistributes who does what."

The mechanism (P&G). The preregistered field experiment "The Cybernetic Teammate" (Dell'Acqua, Mollick, Lakhani et al., Organization Science 2026) engaged 791 experienced professionals from R&D and sales for a full day on real product-innovation challenges, crossing two variables: alone or in a cross-functional pair, with or without AI. Performance result: an AI-equipped individual reaches the level of a pair without AI (+0.37 σ versus +0.24 σ), and team + AI roughly triples the probability of a solution in the top 10%. Organizational result: without AI, everyone stays in their lane; with AI, the distinction disappears — both populations produce solutions balanced across the full technical-commercial spectrum, without any loss of quality. The authors describe AI as a boundary-spanning mechanism. One firm caveat closes the picture: human pairs without AI remain better at identifying their best idea (~50% versus 37%) — human evaluative judgment stays in the loop.

The scale (OpenAI). Drawing on more than 800,000 messages from US ChatGPT users, OpenAI Economic Research measures task crossover: once generic tasks are set aside, 43.5% of role-specific messages fall outside the user's own role — up to 77% in customer experience, 75% in design, 69% in HR, versus 28% in engineering. The flows are asymmetric: design imports (35.2%) without exporting (1.7%), engineering does the opposite. This usage data is presented as an early signal, visible before job descriptions and employment statistics.

The agenda (Mollick). Co-author of the P&G study, he links the two publications in three steps: boundaries are becoming porous; companies will have to rethink the division of labor, and "things are getting chaotic right now"; but properly orchestrated, this recomposition pays off handsomely — in both satisfaction and performance.

SFEIR's response. The firm shifted to a Skill Based Organisation at the initiative of Rosalie Zandona (VP People & Culture): if tasks are moving around, a fixed job description can no longer be the unit of organization. Operational skill becomes the base unit — up to 13 per role — shifting from a status-based identity to an operational identity. Task crossover then becomes "visible, tooled, and valued" instead of "informal improvisation in the shadow of the org chart." "What remains is deciding what should replace the job description. SFEIR answered with skill."