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#ROI

3 fiches

Arquitectura y Construcción 23 de noviembre de 2025 Traducción verificada automáticamente

Small Bets, Big Impact: Building GenBI at a Fortune 100 (Northwestern Mutual)

Building GenBI at a Fortune 100 Company Averse to Risk (Northwestern Mutual): Small Bets, Incremental Rollout, Specialized Agents and Data Democratization

#GenBI#Business Intelligence#Enterprise AI

Asaf Bord (Engineering Leader, Northwestern Mutual)

Economía y Mercado 2 de octubre de 2025 Traducción verificada automáticamente

Fixed marketing budgets are holding you back. Here's the fix

Dynamic ROI-driven marketing budgets, AI, performance measurement, CMO-CFO alignment - Think with Google

#demand-led marketing#ROI#marketing budget flexibility

Guillaume Roques (Senior Director of Marketing for Google Cloud EMEA)

Economía y Mercado 1 de octubre de 2025 Traducción verificada automáticamente

Think with Google: Demand-Led Marketing - How to Build Your 2026 Budget

Think with Google - Demand-led marketing - Budget 2026 - Marketing strategy - Data-driven - Google insights - CMO guidance

#Think with Google#demand-led marketing#2026 budget

Google Marketing Team