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METHODOLOGIE

Wardley Mapping

A visual strategy technique that maps a value chain against the evolution of its components, from novel to commoditized. It helps teams see where to build, buy, or outsource, and is applied to reason about positioning in fast-moving AI tooling markets.

Origin

Created by Simon Wardley around 2005 as a visual method for situational awareness and strategy, later released under an open licence.

category
Visual strategic mapping tool

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