Economy & Market Auto-verified translation
METHODOLOGIE
Tension Map
A mapping of a market's contradictions and pressure points — rather than its market shares — used to reveal opportunity spaces. By locating where forces pull against each other, it surfaces openings that a share-based view of competition would miss.
Origin
A strategy tool that maps a market's contradictions and pressure points, rather than shares, to reveal opportunity spaces.
- definition
- Mapping of contradictions and market pressure points (vs market share) — reveals opportunity spaces